80six will showcase innovative in-camera VFX solutions for driving shoots at the Media Production & Technology Show.
Shoot around the world without starting the engine using the power of in-camera visual effects (ICVFX)
Media Production & Technology Show, the UK's largest tradeshow for the production community, returns on May 10-11 at Olympia London, bringing together the newest technologies and the industry experts shaping the future of content production. For the second year, 80six is one of the show’s platinum sponsors leading the virtual production offering at the show by displaying the largest LED Volume ever built on the premises.
Partnering with the fantastic teams at Lexhag VFX, Brompton Technology and disguise, we will showcase innovative ICVFX solutions for shooting driving scenes in real or virtual locations by integrating a 12.5m x 3.5m LED car processing stage powered by the award-winning virtual production technologies available at our studio.
LED car processing stage at Virtual Production Studios by 80six
Where to find us: stand H51 - Virtual Production Studios by 80six
Virtual Production Partners: Lexhag VFX, Brompton Technology and disguise
Supporters: Driving Plates, TSL lighting, Focus 24
Visiting the Virtual Production by 80six stand, attendees will experience the various workflows for delivering driving scenes using multiple methods of content display for LED screens, from 2D plates to 3D environments created in Unreal Engine to AI-generated 2.5D backgrounds using NeRF (Neural Radiance Fields), a new technology that visualizes three-dimensional scenes from still photography or CGI renders.
Shooting LED virtual production offers numerous advantages over green screen and location shooting, particularly for car shoots. As cars usually have many reflective surfaces, including the body, glass and mirrors, LED virtual production allows us to capture realistic reflections on the car's surfaces and cast natural shadows and lighting across the talents' faces while giving creators complete control over the environment.
"Using ICVFX, you bring the environment to the vehicle. We have successfully delivered multiple vehicle shoots at our studio, achieving life-like results more efficiently compared to a green screen stage. Reflections on the vehicle's surfaces and actors' faces are captured in-camera, in real-time, saving the time and costs of adding these in post. It also gives the DOP more creative input and control over the final image.
Our priority now is exploring alternative solutions for delivering photorealistic content to screens. At MPTS, we're excited to showcase some of our latest R&D work with Lexhag VFX that uses generative AI to create photoreal backgrounds. This could be a game-changer for our clients as it promises enhanced realism, with complete freedom of movement within the scene, while cutting delivery times and most importantly, costs”.
Jack James - Co-Founder at 80six
Live Demos at 80six’s LED vehicle processing stage
Attendees can participate in 15-min ICVFX workflow live demos with 80six and DOP Richard Dunton, Lexhag VFX, Brompton Technology and disguise specialists, who will share their hands-on experience with these virtual production technologies.
Booking: No tickets are needed. Show up on the day.
Seminar Talks - Into the LED Volume: Shooting Driving Scenes Using LED Virtual Production
Wed.10th May - 15:15 - Virtual Production Theatre
Discover how to shoot multiple driving scenes in one day, in real or virtual locations employing the power of in-camera visual effects (ICVFX). Find out the creative benefits of LED virtual production when shooting scenes inside or around moving vehicles (cars, buses, trains).
Host:
Aura Popa - Marketing Manager, 80six & Virtual Production Studios by 80six
Speakers:
Dan Hamill - Co-Founder, 80six & Virtual Production Studios by 80six
Richard ‘Buffy’ Dunton - Cinematographer (TED LASSO, A Murder to Remember)
Seminar Talk - What IS Virtual Production? - sponsored by Pixotope
Wed.10th May - 13:45 - 14:15 - Virtual Production Theatre
"Virtual Production” is getting a lot of attention, but what actually is it? It seems impossible to find a single definition that is agreed upon. This session will get to the core of what Virtual Production is, and crucially, what it is not. We will also look at some of the use cases and advantages of Virtual Production techniques.
Host: Lisa Schneider, Channel Marketing Manager - Pixotope
Speakers:
Aura Popa, Marketing Manager - 80six & Virtual Production Studios by 80six
Stacia Pfeiffer, Virtual Production Producer - Dark Matters
Clarke Uren, Regional Sales Manager - Pixotope
Happy Hour – Real Drinks on Virtual Sets
When: Wed. 10th May - 4.30pm - 7 pm - Stand H51 - Virtual Production Studios by 80six
Enjoy casual conversations about virtual production and the future of content production with the teams at 80six, Lexhag VFX, Brompton Technology and disguise.
MEET US AT MPTS 2023
Get in touch with Aura (aura.popa@80-six.com) to schedule a meeting.